INSIDER EXPERIENCE MEETS
INDUSTRY-LEADING TECH

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We aren’t just in the total retail loss prevention game. We’re obsessed with it. While Freeing Returns might be new on the scene, our extensive retail background gives us an insider’s edge when it comes to understanding retail crime, preventing losses, and finding profits hidden in your data. Our team has over 150 years of combined experience in the industry—and our innovative approach to profit optimization has been recognized by more than 20 awards and accelerators.

THE CULTURE WE WANT TO
B.U.I.L.D.

BE BETTER

Pursue life-long learning, always challenging yourself and improving.

BE UNITED

Collaborate with your peers and raise each other up.

BE INCLUSIVE

Be a champion for equity and promote diverse voices.

BE LOYAL

Have a passion and dedication to the challenges we are helping solve.

BE DARING

Chase exciting opportunities and take risks that will allow us to thrive.

WHO WE ARE

Barbara Jones-Brown

BARBARA JONES-BROWN

Founder and CEO

With over 20 years of experience in the retail tech sector, Barbara has been at the forefront of the industry for years. A Texas native and Georgia resident, she founded Freeing Returns and has created software that is running in over 4000 stores throughout the US, Canada, and Japan.

CALM MATTIER

Chief Technology Officer

If there’s a tech role in the start-up world, Calm has held it. From engineer to architect, management to CTO, she has had a hand in building businesses in the retail and automotive industries. Calm is an expert in cloud-based SaaS applications and POS systems implementation.
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JOHNNY CUSTER

Chief Operating Officer

Johnny brings a retail pedigree and cutting-edge solution development experience to the team. His data-driven approach to retail loss prevention has seen tremendous success in helping executives across multiple verticals add more than $1B back to their bottom line.

ERNIE DEYLE

Chief Product Insights
& Strategy Officer

A veteran of the retail space, Ernie has spent his career focused on data-driven profit optimization. Ernie cut his teeth while working for companies like Kroger and CVS and brings a keen eye when it comes to helping businesses target, isolate, and quantify the gaps between their expectations and actual outcomes.
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Allison Doolittle Portrait

ALLISON DOOLITTLE

VP, Marketing

Allison is a seasoned marketing leader with experience working across the globe. She got her start in media relations, working on public relations for Fortune 500 companies, and has now focused her talents on spreading the word about Freeing Returns.

LISA HUDSON-DURHAM

VP, Strategic Sales

Lisa has over 30 years of experience in retail, technology, and the pharmaceutical industry, with a proven track record of success. She is passionate about helping Freeing Returns generate sales and is committed to providing the sales team with the resources they need to succeed.
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DIVERSITY & INCLUSION

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LILLII RNB

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WHAT HAPPENED
TO LILLII RNB?

For nearly a decade, Lillii RNB was at the vanguard of IT consulting, helping Fortune 500 companies and government agencies increase their revenue while improving the IT experience. The company specialized in custom software development, IT staffing, and staff augmentation and emerging technologies like robotics, AI/ML, data science, cloud computing, fraud, blockchain and retail technology at the point of sale.


Today, all of those offerings (and more!) have been rolled into Freeing Returns. The same spirit of innovation, the same commitment to diversity, but with a different name that demonstrates our holistic approach to retail loss prevention.

WOMEN IN IT

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WOMEN IN IT

Our former company name LILLII is an acronym that stands for “Let’s Imagine Life with Ladies In IT” and we still honor this name.


We continue to work hard to bring more ladies into the field of IT and computer programming. Now, we are working to help 100 Portuguese speaking ladies from Luanda and Brazil into the field, as well as ladies right here in the U.S.


If you want to join us on our mission, contact us today for ways that you can assist. We stand on three pillars: (1) We want to celebrate the ladies who are already in IT (2) We want to encourage more ladies to get into IT (3) We want to celebrate our male advocates who also want to see more ladies in IT on their teams and in their companies.


Will you join us?