INSIDER EXPERIENCE MEETS
INDUSTRY-LEADING TECH

We aren’t just in the total retail loss prevention game. We’re obsessed with it. While Freeing Returns might be new on the scene, our extensive retail background gives us an insider’s edge when it comes to understanding retail crime, preventing losses, and finding profits hidden in your data. Our team has over 150 years of combined experience in the industry—and our innovative approach to profit optimization has been recognized by more than 20 awards and accelerators.

THE CULTURE WE WANT TO
B.U.I.L.D.

BE BETTER

Pursue life-long learning, always challenging yourself and improving.

BE UNITED

Collaborate with your peers and raise each other up.

BE INCLUSIVE

Be a champion for equity and promote diverse voices.

BE LOYAL

Have a passion and dedication to the challenges we are helping solve.

BE DARING

Chase exciting opportunities and take risks that will allow us to thrive.

WHO WE ARE

Barbara Jones-Brown

BARBARA JONES-BROWN

Founder and CEO

With over 20 years of experience in the retail tech sector, Barbara has been at the forefront of the industry for years. A Texas native and Georgia resident, she founded Freeing Returns and has created software that is running in over 4000 stores throughout the US, Canada, and Japan.

CALM MATTIER

Chief Technology Officer

If there’s a tech role in the start-up world, Calm has held it. From engineer to architect, management to CTO, she has had a hand in building businesses in the retail and automotive industries. Calm is an expert in cloud-based SaaS applications and POS systems implementation.

Calm Mattier Portrait

Johnny Custer Portrait

JOHNNY CUSTER

Chief Operating Officer

Johnny brings a retail pedigree and cutting-edge solution development experience to the team. His data-driven approach to retail loss prevention has seen tremendous success in helping executives across multiple verticals add more than $1B back to their bottom line.

ERNIE DEYLE

Chief Product Insights
& Strategy Officer

A veteran of the retail space, Ernie has spent his career focused on data-driven profit optimization. Ernie cut his teeth while working for companies like Kroger and CVS and brings a keen eye when it comes to helping businesses target, isolate, and quantify the gaps between their expectations and actual outcomes.

Ernie Deyle Portrait

Allison Doolittle Portrait

ALLISON DOOLITTLE

VP, Marketing

Allison is a seasoned marketing leader with experience working across the globe. She got her start in media relations, working on public relations for Fortune 500 companies, and has now focused her talents on spreading the word about Freeing Returns.

DIVERSITY & INCLUSION